Mark Warren Websites: Part I

Based on the hits I’ve been getting on Danny’s Scam Review and comments and questions regarding the Ultimate Wealth Package I finally decided to review the product. Interesting, when I do a Google search on “ultimate wealth package” I find result after result of websites telling me how wonderful the product is. Of course none of them actually reviewed the product properly which of course led me to believe that they were essentially doing the same thing as Danny’s Scam Review – trying to make money of the affiliate links they had at the bottom of their web pages. Therefore, I decided to pay Ultimate Wealth Package a visit, however, when I got to the website I saw this box floating towards the middle of the page telling me about receiving a free money making website.

Knowing off the bat that this was a bunch of baloney, I decided to try it out. Notice in the screenshot above that it tells me to enter my name and email address to receive my free website – “You will receive your website in the next five minutes”.

If I am not mistaken, this means that they will email me the link to my free website. I am not sure how they could do this since all they have is my email address and name. How could they possible give me a website based on that information alone? Well, after clicking on the “Yes Give Me the Free…” button this came up:

The first box told me that I would receive my website in five minutes. Now after entering my information it tells me that I will “instantly receive access to claim” my free website. I know I am nitpicking but it did say that they would send me my website and now it says that I should click on the confirmation link to receive access to claim my website. Sounds exactly like one of those “You’ve won a free Ipod – click here to claim your prize” banner ad that when clicked on takes you to some sort of subscription page or something that never really gives you an Ipod in the end. This is the same idea. Here is the email I received from them with the “confirmation” link:

Notice how the confirmation link is just a link to I had to enter my name and email address just to get a link to another website. What a sham!! Where’s the confirmation link? You could go to this website without the stupid email sign up.

Just in case people don’t realize this from the beginning, if anyone lies to you in the process of “helping” you make money they are not to be trusted. Its that simple!

So I follow the link and I end up back at the beginning of the process.

“Get A Free Turn-key Money Making Website”
Do you want a money making website but don’t know how to build one or where to start… I have a solution. My team of professional website designers will build and upload a cash pulling website worth $1097 – for free – and you can start making money in the next 3 hours …

Didn’t I just sign up for this “free” website? Yet later at the bottom of the page it again asks for my name and email address. Obviously there’s some serious scamming going on here.

As I scroll down the page I see this right away:

Notice: This is a very limited offer, I will have to pull this offer very soon as demand is very high for these websites. Please act fast if you want to get your free money making website. Let’s get started…

Special Notice: We will be ending this promotion very soon and once all the free websites are gone they’re gone for good…

This is a classic and unfortunately successful marketing tactic. Telling people that if they don’t order now they will miss out almost always gets people to make a quick decision. These special offer tactics are used by all dishonest companies when they want to sell a product faster. Robert Cialdini, in his phenomenal book titled “Influence: The Psychology of Persuasion” refers to this marketing technique as the “Scarcity Scam”.

He writes:
“Something that, on its own merits, held little appeal for me had become decidedly more attractive merely because it would soon become unavailable.[page 238]

“Probably the most straightforward use of the scarcity principle occurs in the “limited-number” tactic, when the customer is informed that a certain product is in short supply that cannot be guaranteed to last long” [page 239]

“Customers are often told that unless they make an immediate decision to buy, they will have to purchase the item at a higher price or they will be unable to purchase at all.[page 243] It is to keep the prospects from taking the time to think the deal over by scaring them into believing they can’t have it later, which makes them want it now.”[page 244] (1)

It is this exact tactic that uses to get people to sign up for these packages. Unfortunately, people are biting.


(1) Cialdini, Robert B. “Influence: The Psychology of Persuasion” (New York: William Morrow, 1993) 238-244